Once introduced to a client, I used price point advantage to entice them to try my firm, and then worked hard to understand each client to ensure I knew what was important to them. One of the keys to networking is being confident that you have the knowledge it takes to provide quality services to future clients and that you can convey that confidence to potential leads. In the beginning, I used every opportunity to network with potential clients and other professionals who could refer clients to me and vice versa. Having lost my salary, the pressure of knowing that I only had six months of cash available to pay the bills drove me to be aggressive in finding potential clients and creative in selling them on why they should switch to my firm. After measuring the risk, I drained my savings and started my own tax and accounting firm. Instead of hoping the market would turn around, I looked at the situation as an opportunity to grow. I was the highest paid employee, and the investors were having to sell off properties to pay the bills. In 2008, when the real estate market was failing, I saw the writing on the wall. I was responsible to oversee the accounting for the 15 companies.
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From 2004-2009, I was the CFO for a company owned by real estate investors.
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Most of the decisions that I have made throughout the journey were a result of seeing a need and finding a solution. My practice, Premier Accounting & Business Administration, now serves about 750 clients. I started working out of my home in 2009 now, in 2018, I have a staff of seven full-time employees, three of which are CPAs. When reflecting on my venture to go out on my own and start my practice, I am amazed by how quickly the practice has grown. Although there are many ways to build a tax and accounting practice, I have found that embracing challenges and turning them into opportunities, having confidence in the value you offer your clients, and creating a personal connection with clients are key to growing any business.